—CAUSE
Ecosystem preservation—CLIENT
FUNDARCHALLENGE
Wetlands are very diverse ecosystems, from rivers and swamps to salt flats and glaciers. These ecosystems fulfil a large number of socio-environmental roles, and yet there is no legislation that protects them and that seeks to preserve their biodiversity.
OUR TAKE
¨Wetlands¨ is an animated campaign that narrates the different complexities and myriad of situations that wetlands are facing throughout Argentina. Photo models and a diverse collection of animation techniques ensure that this piece is as didactic as it is entertaining.
THE RESULT
Carried out on behalf of FUNDAR, this project was designed to accompany a detailed report on the need for a wetland law in Argentina today. It was launched on their social networks and accompanied by a media campaign, thus achieving great reach and resonance.
The campaign was carried out for FUNDAR, an organization dedicated to the study, research and design of public policies, and was designed to accompany a detailed report on the need for a wetland law in Argentina today.
It was launched on their networks and accompanied by a media campaign, thus achieving great reach and resonance.